The County’s Community Development Department was honoured by the Economic Developers Council of Ontario (EDCO) for recent advertising and marketing efforts.
At the organization’s annual conference in downtown Toronto last week, the County received three nods in the categories for municipalities with a population between 10,000 and 50,000.
The awards included:
1. Best 2016 Publication for a Prince Edward County Community Investment Profile booklet.
2. Best 2016 Advertising for the Build a New Life campaign.
3. Best 2016 Technology and New Media for ambassador program video booklets.
“It’s really exciting to be recognized by our industry for these initiatives,” said Neil Carbone, Director of Community Development for the County. “These awards are a testament to the hard work and perseverance of the many entrepreneurs and residents whose stories were the foundation of these campaigns.”
The ambassador video booklet has a built-in video screen displaying three short videos that feature young entrepreneurs who made the move to the County. It’s part of the ‘Build a New Life’ campaign to encourage people to move to Prince Edward County. This campaign includes leveraging existing local ‘County Ambassadors’ who share their experiences with friends and family outside the County.
The Community Investment Profile is part of a resident and investment attraction strategy to attract new residents and business opportunities.
“This is a reflection of the priorities outlined in the County’s newly adopted Corporate Strategic Plan, which includes the development of a business friendly environment,” said Mayor Robert Quaiff. “Not only are these initiatives an example of that priority, but it’s great to see the Community Development Department continue to be on the leading edge of community and economic development in Ontario.”
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